ASOS Tech Blog

Pinned

Joel Delane

ASOS Tech Wins of 2023

As we step into the realm of 2024, it’s time to celebrate a year that has left it’s mark on the intersection of fashion & tech at ASOS.

8 min readMar 28, 2024

--

ASOS Tech Wins of 2023

--

Ed Harris

Transforming Recommendations at ASOS

ASOS is the destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be…

8 min readApr 24, 2024

--

1

Transforming Recommendations at ASOS

--

1

Nick Brown

Measuring value through portfolio alignment

How we’re leveraging data from a teams backlog to understand and measure (potential) value and strategic alignment across ASOS Tech…

6 min readApr 5, 2024

--

1

Measuring value through portfolio alignment

--

1

Leah Wolstenholme

Shaping careers and fostering joy: a recap of ASOS’ ‘Shape Your Career’ week

In an ever-evolving professional landscape, the need for continuous learning and career development has become paramount. Recognising this…

6 min readMar 7, 2024

--

A photo of the team of 6 ASOS employees who planned and ran the Shape Your Career event.

--

Scott Frampton

Engineering & Operational Excellence at “ASOS” scale — Part II

This is the second in a series of posts where we discuss how we continually improve our engineering and operational practices to satisfy…

6 min readFeb 15, 2024

--

Engineering & Operational Excellence at “ASOS” scale — Part II

--

Nick Brown

Objectively measuring “predictability”

How we’re helping our ASOS Tech teams objectively understand predictability whilst moving away from traditional metrics…

8 min readJan 25, 2024

--

1

Objectively measuring “predictability”

--

1

Richard Makepeace

Debugs and Diagnostics — Training for trouble with role playing!

Train engineers to solve problems under pressure with the power of imagination

4 min readJan 18, 2024

--

Debugs and Diagnostics — Training for trouble with role playing!

--

Nick Brown

Framework agnostic capacity planning at scale

How can you consistently plan for capacity across teams without mandating a single way of working? In this blog I’ll share how we are…

9 min readDec 7, 2023

--

Framework agnostic capacity planning at scale

--

Sarah Timmins

A day in the life of… Sarah T (Programme Lead)

Our ‘day in the life of’ series gives you an insight into what a typical day looks like for our women in Tech at ASOS and how they started…

5 min readNov 10, 2023

--

Sarah Timmins wearing a fetching woolly hat

--

Si Jobling

How you can grow a healthy team culture like Ted with PETALS

Over the past year, we’ve been exploring how to improve team health across ASOS through a framework called PETALS. Let me explain what it…

7 min readNov 8, 2023

--

1

How you can grow a healthy team culture like Ted with PETALS

--

1

A collective effort from ASOS's Tech Team, driven and directed by our writers. Learn about our engineering, our culture, and anything else that's on our mind.
Connect with ASOS Tech Blog
Editors
Gareth Waterhouse
I mostly write about work and testing. I occasionally write about Sunderland AFC.
Tony Gorman
Principal Engineer @ ASOS. Views are my own. Tá mé i mo chónaí ar an ngréasán
Adrian Lansdown

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams